Merch for yoga and pilates studios
Students come back week after week for the community as much as the class. Soft, understated merch lets them carry it with them.
Free to open · no inventory · 20% of each sale, nothing else
Why yoga studio merch works
Studio students feel part of something, and they show it quietly. Merch for a studio works best when it is soft, simple and wearable to class and around town.
Teacher trainings, retreats and workshops are natural moments for limited designs. A shirt with a cohort’s year is something students keep for a long time.
And everything a student carries to class — a tote, a water bottle — is a quiet advertisement in the changing room and on the walk home.
What you’d earn
The products that suit a yoga studio best, at our suggested prices. You set the price; the dashboard shows what you earn on every size before you list.
| Product | Customer pays | Printing and blank | Our fee (20%) | You earn |
|---|---|---|---|---|
| Unisex Staple Tank Top | Bella + Canvas 3480Tanks | $36.00 | −$14.25 | −$7.20 | $14.55 |
| Unisex Garment-Dyed Sweatshirt | Comfort Colors 1566Sweatshirts | $77.00 | −$30.59 | −$15.40 | $31.01 |
| Eco Tote Bag | Econscious EC8000Tote bags | $45.00 | −$17.75 | −$9.00 | $18.25 |
| Stainless Steel Water BottleWater bottles | $61.00 | −$24.39 | −$12.20 | $24.41 |
 Unisex Basic Softstyle T-Shirt | Gildan 64000T-shirts | $25.00 | −$9.63 | −$5.00 | $10.37 |
 Unisex Heavy Blend Hoodie | Gildan 18500Hoodies | $57.00 | −$22.63 | −$11.40 | $22.97 |
Today’s catalog at our suggested prices. Larger sizes cost a bit more to make; your dashboard shows every size before you list, and you can price higher or lower.
Ideas to start with
A soft class tank
Lightweight, muted color, small mark.
The after-class crewneck
The piece students live in between class and everything else.
A studio tote
Big enough for a towel, a bottle and a change of clothes.
Teacher-training shirts
For each cohort, with the year. Share the link with that cohort.
A mantra in clean type
A line your teachers often say, set quietly on a tee.
How to sell it
- 1Teachers wear the merch for a week before launch.
- 2Put a QR code at the front desk and in the changing room.
- 3Mention it once at the end of class, gently.
- 4Add your shop link to booking confirmations or welcome emails.
What we handle
- Printed to order, usually within 2–5 business days
- Shipped across the US, with tracking emails in your shop’s name
- Checkout, payment and sales tax handled
- Misprints and damage reprinted or refunded at our cost
- Your own shop at yourname.themerchcounter.com
- A QR counter card and stickers, ready to print
Questions yoga studios ask
- Will students wear studio merch to class?
- If it is soft and comfortable, yes. Choose lightweight blanks for anything worn while moving.
- Loud or quiet designs?
- For most studios, quiet. Small marks and muted colors fit the setting and get worn more.
- Is merch worth it for a small studio?
- With no inventory there is nothing to lose by trying. List a few products and see whether students want them.
Guides for yoga studios
Merch ideas
Yoga Studio Merch Ideas
Yoga and pilates studio merch ideas: soft tanks and tees, crewnecks, totes, water bottles and teacher-training shirts, with example prices.
3 min read
Merch ideas
Gym Merch Ideas That Members Wear Outside the Gym
Gym and fitness studio merch ideas: training tanks and tees, hoodies, water bottles, milestone shirts and challenge merch, with example prices.
3 min read
Marketing your merch
How to Get Customers to Post Your Merch
Simple ways for a local business to get customers posting photos in their merch — and how to reshare them — so your customers become your best advertising.
2 min read
Open your yoga studio merch shop
Fifteen minutes, nothing up front, and a link you can share tonight.
Open your free shop