Merch for nonprofits and fundraisers
Fundraiser shirts usually start with someone fronting the money and end with a box of youth mediums nobody bought. Not here.
Free to open · no inventory · 20% of each sale, nothing else
Why nonprofit merch works
Supporters want to show they back your cause, and they expect part of what they pay to go to it. That makes merch one of the simplest fundraisers there is.
Print on demand removes the two risks of a traditional shirt fundraiser: nobody pays for stock up front, and nothing is left over at the end.
Supporters who live far away can order too, and every order ships straight to them.
What you’d earn
The products that suit a nonprofit best, at our suggested prices. You set the price; the dashboard shows what you earn on every size before you list.
| Product | Customer pays | Printing and blank | Our fee (20%) | You earn |
|---|---|---|---|---|
| Unisex Basic Softstyle T-Shirt | Gildan 64000T-shirts | $25.00 | −$9.63 | −$5.00 | $10.37 |
| Unisex Heavy Blend Hoodie | Gildan 18500Hoodies | $57.00 | −$22.63 | −$11.40 | $22.97 |
| Eco Tote Bag | Econscious EC8000Tote bags | $45.00 | −$17.75 | −$9.00 | $18.25 |
| Enamel MugMugs | $32.00 | −$12.67 | −$6.40 | $12.93 |
 Kiss-Cut StickersStickers | $8.00 | −$2.95 | −$1.60 | $3.45 |
 Unisex Garment-Dyed Sweatshirt | Comfort Colors 1566Sweatshirts | $77.00 | −$30.59 | −$15.40 | $31.01 |
Today’s catalog at our suggested prices. Larger sizes cost a bit more to make; your dashboard shows every size before you list, and you can price higher or lower.
Ideas to start with
The campaign shirt
A design for a specific cause or event, on sale for a set number of weeks.
Volunteer tees
For the people who show up, matching what supporters can buy.
Donor thank-yous
Totes and mugs that supporters buy as gifts for each other.
An annual event shirt
For your walk, gala or community day, with the year.
How to sell it
- 1Say exactly how much of each purchase goes to the cause.
- 2Set a goal in shirts and share progress.
- 3Ask board members and volunteers to share the link.
- 4Close the campaign on the date you announced.
What we handle
- Printed to order, usually within 2–5 business days
- Shipped across the US, with tracking emails in your shop’s name
- Checkout, payment and sales tax handled
- Misprints and damage reprinted or refunded at our cost
- Your own shop at yourname.themerchcounter.com
- A QR counter card and stickers, ready to print
Questions nonprofits ask
- How much can a nonprofit raise per shirt?
- The difference between your price and what the shirt costs to make, less our fee. Supporters usually accept a slightly higher price for a cause; the calculator shows what each price raises.
- Who can open a shop for a nonprofit?
- A person acting for the organization, based in the US, who can complete Stripe’s identity and bank verification. Payouts go to the account they connect.
- Can we end the campaign when it’s done?
- Yes. Unpublish the products or the shop when your campaign closes; nothing is left over.
Guides for nonprofits
Pricing and profit
Merch as a Fundraiser: How Much Can a Nonprofit Raise?
How much a nonprofit, school group or community organization can raise selling merch, with worked examples, goal-setting and a timeline — with no upfront cost.
3 min read
Marketing your merch
Merch Drops: How Limited Runs Create Demand
How local businesses can use limited merch drops — seasonal, anniversary and collab designs — to give customers a reason to buy now, with no leftover stock.
2 min read
Pricing and profit
How Much Should You Charge for a T-Shirt?
Price a t-shirt with your logo at $25–$35, about 2.5× what it costs to make. How to pick your price, what you'll earn, and how to handle bigger sizes.
3 min read
Open your nonprofit merch shop
Fifteen minutes, nothing up front, and a link you can share tonight.
Open your free shop