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Merch for ice cream and dessert shops

Ice cream shops are full of happy people, a lot of them on vacation. Give them something bright to take home.

Free to open · no inventory · 20% of each sale, nothing else

T-shirts: Unisex Basic Softstyle T-Shirt | Gildan 64000, as listed by a shop on The Merch Counter
Stickers: Kiss-Cut Stickers, as listed by a shop on The Merch Counter
Tote bags: Eco Tote Bag | Econscious EC8000, as listed by a shop on The Merch Counter
Mugs: Enamel Mug, as listed by a shop on The Merch Counter
Listings from shops on The Merch Counter, our demo shops among them.

Why ice cream shop merch works

An ice cream shop is a treat, and treats come with good memories. Families and visitors buy merch from the places that made a trip feel special.

Your queue is your best sales channel. People stand in line with time to look around — exactly when a QR card catches their eye.

Bright, fun designs suit the business, and stickers are an easy add-on for kids.

What you’d earn

The products that suit a ice cream shop best, at our suggested prices. You set the price; the dashboard shows what you earn on every size before you list.

ProductCustomer paysPrinting and blankOur fee (20%)You earn
Unisex Basic Softstyle T-Shirt | Gildan 64000T-shirts
$25.00−$9.63−$5.00$10.37
Kiss-Cut StickersStickers
$8.00−$2.95−$1.60$3.45
Eco Tote Bag | Econscious EC8000Tote bags
$45.00−$17.75−$9.00$18.25
Enamel MugMugs
$32.00−$12.67−$6.40$12.93
Unisex Heavy Blend Hoodie | Gildan 18500Hoodies
$57.00−$22.63−$11.40$22.97
Classic Dad Hat | Yupoong 6245CMHats
$38.00−$14.94−$7.60$15.46

Today’s catalog at our suggested prices. Larger sizes cost a bit more to make; your dashboard shows every size before you list, and you can price higher or lower.

Try your own prices in the profit calculator

Ideas to start with

  • Your cone, drawn

    An illustrated scoop or cone in your colors, on a bright summer tee.

  • Flavor of the month

    A design that changes with the season’s special.

  • Stickers

    Cheap, cheerful and loved by kids. An impulse buy at the register.

  • Your town on a tee

    For visitors: your shop and your town’s name together.

How to sell it

  1. 1Put a QR card where the line forms.
  2. 2Staff in bright tees all summer.
  3. 3Post photos of customers in the merch with their cones.
  4. 4Push hoodies and mugs as gifts when the season ends.

What we handle

  • Printed to order, usually within 2–5 business days
  • Shipped across the US, with tracking emails in your shop’s name
  • Checkout, payment and sales tax handled
  • Misprints and damage reprinted or refunded at our cost
  • Your own shop at yourname.themerchcounter.com
  • A QR counter card and stickers, ready to print

Questions ice cream shops ask

Do you have kids’ sizes?
Sizes depend on the product you choose. Check the size chart on each product in your dashboard before you list it.
What sells best for an ice cream shop?
Bright tees and stickers in summer; hoodies and mugs once the weather turns.
Can visitors order after they go home?
Yes. Your shop is online, and every order ships to the customer’s address within the US.

More questions and answers

Guides for ice cream shops

Open your ice cream shop merch shop

Fifteen minutes, nothing up front, and a link you can share tonight.

Open your free shop