Pricing and profit
What to charge for merch, what you earn, and how fees and shipping change it.
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Merch Pricing: How Much to Charge and What You'll Earn
How to price t-shirts, hoodies, hats and mugs: what merch costs to make, three pricing methods, typical prices and what you actually earn per item.
Pricing and profit
How Much Should You Charge for a T-Shirt?
Price a t-shirt with your logo at $25–$35, about 2.5× what it costs to make. How to pick your price, what you'll earn, and how to handle bigger sizes.
3 min read
Pricing and profit
Merch Profit Margins: What Local Businesses Actually Earn
Merch profit margins by product for local businesses — t-shirts, hoodies, hats, mugs and more — and why dollars per sale matter more than percentages.
3 min read
Pricing and profit
Should You Offer Free Shipping on Merch?
Free shipping can boost merch sales, but someone always pays for it. How it works, what it does to your earnings, and when it's worth it for a local business.
2 min read
Pricing and profit
How to Price Hoodies, Hats and Mugs
What to charge for hoodies, sweatshirts, hats, beanies, mugs, tumblers, totes, aprons and stickers, with typical price ranges and what you'll earn on each.
3 min read
Pricing and profit
Merch as a Fundraiser: How Much Can a Nonprofit Raise?
How much a nonprofit, school group or community organization can raise selling merch, with worked examples, goal-setting and a timeline — with no upfront cost.
3 min read
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